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Parents and Ecommerce: Online Shopping and Persona-Driven Parental Marketing

E-commerce, online shopping, and omni-channel retailing are expanding at a double-digit yearly rate throughout the world. According to publicly available statistics, e-commerce sales in the United States increased by 14.8% in 2013, while sales in Canada increased by 18%. Because rivals are only one or two clicks away, there is fierce competition amongst internet shops.

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