Parents and Ecommerce: Online Shopping and Persona-Driven Parental Marketing

E-commerce, online shopping, and omni-channel retailing are expanding at a double-digit yearly rate throughout the world. According to publicly available statistics, e-commerce sales in the United States increased by 14.8% in 2013, while sales in Canada increased by 18%. Because rivals are only one or two clicks away, there is fierce competition amongst internet shops. In this very competitive market, how can merchants succeed?

As the internet continues to become a larger part of our lives, ecommerce is growing as well. This means that parents are increasingly turning to the web to do their shopping. And, as any parent knows, kids can be a handful. So, how can businesses make sure that they’re reaching the right parents? Visit RTB Shopper to get more information.

It’s becoming clear that parents play a big role in promoting digital commerce growth:

Persona-driven parental marketing:


By creating a series of personas for typical parents, you can focus your messaging and make sure that it appeals to the right people. In addition to this, you can also target your ads and promotions more effectively, ensuring that they reach the most relevant audience.

Increase in innovative solutions:


As parents continue to embrace e-commerce, businesses are coming up with new and innovative ways to make the shopping experience more enjoyable for everyone. This includes things like free shipping and returns, personalized recommendations, discounts, and customer support services.

Enhanced convenience:


Another key draw for parents is the convenience that e-commerce offers. Shopping from home or on the go, with just a few clicks of a button, makes it much easier to find and purchase products than traditional offline methods. This ease and convenience, combined with competitive pricing and an ever-growing selection of products, is one of the main reasons that e-commerce is booming.

Bargains are increasing:


Parents are also attracted to e-commerce because of the bargains that can be found online. With a bit of research, it’s often possible to find better deals on the internet than in brick-and-mortar stores. In addition, many online retailers offer coupons and discounts that can further lower the cost of purchases.

Mobile web capabilities:


As smartphones and tablets become more widespread, parents are turning to mobile devices as their primary shopping platform. This means that businesses need to develop mobile-friendly websites and apps if they want to stay competitive.

But there are other ways as well. For example, you can use your social media presence to respond to questions from parents and help them get the most out of their online shopping experience. Additionally, you can tailor your promotions and messaging to be more parent-focused, ensuring that they are appealing to this key group.

Overall, parents are increasingly turning to the web for their shopping needs, and businesses that can offer a high level of convenience and personalized marketing are poised to succeed in this growing and competitive market. By focusing on persona-driven parental marketing, businesses can create targeted ads and promotions that speak directly to the needs and desires of this important group. Additionally, by offering innovative solutions and enhanced convenience, businesses can make the shopping experience more enjoyable for everyone. With a bit of effort, your business can capitalise on this growing trend and come out ahead in the e-commerce wars.